The story of how Green & Black's began is certainly a unqiue one. People often ask us questions about the early days, how we got our name and how things work today from our offices in London so we hope we've answered most of your questions here. Read on to discover more about us...
It all started back in 1991 when Craig Sams, founder of Whole Earth - the pioneering organic food company - was sent a sample of dark 70% chocolate made from organic cocoa beans. His wife, environment columnist for The Times and confirmed chocoholic, Josephine Fairley, found the half eaten bar on Craig's desk and sampled some for herself. The intense flavour was unique and unlike anything she had tasted before. Jo was convinced other chocolate lovers would appreciate it in the same way she had and they set about making the world's first organic chocolate. The final product was a high-quality, bittersweet dark chocolate bar, packed with 70% cocoa solids - enough to make chocolate fans sit up and take notice..
As the brand began to gain a loyal following, Maya Gold was added to the range in 1994 - the product of a holiday Jo & Craig made to where they discovered cocoa farmers were being penalised, as some larger confectionery companies tried to drive cocoa prices down. They agreed to pay the farmers a fair price for their crops and created the flavour of Maya Gold to capture the taste of the rainforests where the cocoa is grown. This way of doing business didn't seem different to them - it was what came naturally but it susbequently earned them the UK's first Fairtrade mark.
Craig & Jo could never have imagined that Green & Black's would become such a huge success when they started out in Portobello Road back in 1991. Today, we remain true to the original values of their business, with ethical trading & organic products. Our aim continues to be the creation of chocolate products that gives a taste experience like no other. We believe every new creation has to be the best of its kind we've ever tasted & take time and care to bring out the intense flavour that has now become our trademark.
Based in London near Waterloo , Green & Black's is now owned by Cadbury Schweppes. We operate as a stand alone business with founder Craig Sams remaining as Chairman. Cadbury Schweppes are now able to enhance the brand's success by further adding their indepth knowledge of cocoa production to ensure the continued supply of quality, organic cocoa ongoing to support our increasing range of products. Contact us if you need to find out more